Multivariate tests
A multivariate test — or multidimensional test — is a Test
experiment with more than one dimension.
It lets you test all combinations of the arms of each dimension. For example, you can have one dimension called Button color
with three arms — Red
, Blue
, and Green
— and another dimension called Button text
with three arms — Sign up
, Get access
, and Request access
.
You can embed the test into a String
flag, e.g. one called buttonColor
that controls the color of your call-to-action button, then select the Button color
dimension, and then set flag values for each arm.
And you can embed the same test into another String
flag, e.g. one called buttonText
that controls the text of your call-to-action button, but this time select the Button text
dimension, and then set flag values for each arm.
This will test all 9 combinations of button color and button text.
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