Machine learning loops

You can create machine learning loops in the Hypertune UI and then "drop" them anywhere in your flag targeting logic.

A machine learning loop has the same structure and usage pattern as an A/B test, but you set a goal function, expressed as a formula of your event types and you don't set any traffic allocation percentages on arms.

Hypertune will then automatically and continuously learn the best arm for each dimension, given the provided features.

For example, you can set up a machine learning loop to personalize the headline on your landing page to each unique visitor, to maximize sign ups.