Machine learning loops

You can convert any Test split into an ML loop split.

A machine learning loop requires a goal function, expressed as a formula of your event types.

And instead of setting fixed traffic allocation percentages for each arm, Hypertune automatically and continuously learns the best arm for each dimension. If the split has a payload event type, the payload event fields are used as "features" for the machine learning model.

For example, you can set up a machine learning loop to personalize the headline on your landing page to each unique visitor, to maximize sign ups.