> For the complete documentation index, see [llms.txt](https://docs.hypertune.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hypertune.com/introduction.md).

# Introduction

Hypertune is the most flexible platform for feature flags, experimentation, analytics, and app configuration. Built with full end-to-end type safety, Git-based version control, and Rust-powered SDKs in all major languages. Optimized for TypeScript, React, and Next.js.

Jump straight into the [quickstart](/getting-started/set-up-hypertune.md) or watch the 5 minute demo below for a quick introduction.

{% embed url="<https://storage.googleapis.com/public-prod-hypertune/landing/demo.mp4>" %}
The 5 minute demo
{% endembed %}

## Use cases

Beyond [feature flags](/feature-flags/overview.md), [experimentation](/experimentation/overview.md), and [analytics](/analytics/overview.md), you can use Hypertune for powerful app configuration to manage:

* [AI configuration](/ai-configuration/overview.md) — prompts, model choice, and settings like temperature, max tokens, etc.
* [In-app content](/in-app-content/overview.md) — in-app banners, tooltips, modals, error messages, etc.
* [Landing page optimization](/landing-page-optimization/overview.md) — AI loops to personalize landing pages for each unique visitor.
* [Pricing](/pricing/overview.md) — subscription plan types, Stripe price IDs, pricing tables, upgrade modals, etc.
* [Entitlements](/entitlements/overview.md) — grant access to features based on subscription plan, role, etc.
* [Business rules](/other-use-cases/business-rules.md) — automated approvals, spam and fraud detection, underwriting, etc.

## Philosophy

Hypertune is the single platform to **configure**, **analyze**, and **optimize** your app.

**Configure** — Feature flags are just one part of a broader best practice called **app configuration**. Hypertune is the first platform built to manage all of your app configuration — not just feature flags. Define flexible, strongly typed schemas to power complex use cases like AI configuration, in-app content, pricing, and more — all from a single, unified system.

**Optimize** — Once your your app configuration lives in Hypertune, you can optimize it in real time — without code changes or redeploys. Run A/B/n and multivariate tests with statistically significant results, or let AI loops automatically tune and personalize your app for every user.

**Analyze** — Log analytics events with schema-defined payloads and visualize them with funnels, tables, charts, and dashboards. Run experiment analyses with built-in calculations for confidence intervals, statistical significance, and Bayesian probabilities. Define flexible goal functions for your AI loops.

<figure><img src="/files/zGUkVFc2UyAtl0FQ6sT7" alt=""><figcaption></figcaption></figure>

Putting your app configuration in Hypertune gives product and marketing teams a single control panel to instantly **tweak, tune, and personalize** your app — without waiting on developers. It also lets engineering extract configuration from multiple codebases into a **single source of truth**, and **delegate decisions** to the teams closest to the customer.