# Introduction

Hypertune is the most flexible platform for feature flags, experimentation, analytics, and app configuration. Built with full end-to-end type safety, Git-based version control, and Rust-powered SDKs in all major languages. Optimized for TypeScript, React, and Next.js.

Jump straight into the [quickstart](https://docs.hypertune.com/getting-started/set-up-hypertune) or watch the 5 minute demo below for a quick introduction.

{% embed url="<https://storage.googleapis.com/public-prod-hypertune/landing/demo.mp4>" %}
The 5 minute demo
{% endembed %}

## Use cases

Beyond [feature flags](https://docs.hypertune.com/feature-flags), [experimentation](https://docs.hypertune.com/experimentation), and [analytics](https://docs.hypertune.com/analytics), you can use Hypertune for powerful app configuration to manage:

* [AI configuration](https://docs.hypertune.com/ai-configuration) — prompts, model choice, and settings like temperature, max tokens, etc.
* [In-app content](https://docs.hypertune.com/in-app-content) — in-app banners, tooltips, modals, error messages, etc.
* [Landing page optimization](https://docs.hypertune.com/landing-page-optimization) — AI loops to personalize landing pages for each unique visitor.
* [Pricing](https://docs.hypertune.com/pricing) — subscription plan types, Stripe price IDs, pricing tables, upgrade modals, etc.
* [Entitlements](https://docs.hypertune.com/entitlements) — grant access to features based on subscription plan, role, etc.
* [Business rules](https://docs.hypertune.com/other-use-cases/business-rules) — automated approvals, spam and fraud detection, underwriting, etc.

## Philosophy

Hypertune is the single platform to **configure**, **analyze**, and **optimize** your app.

**Configure** — Feature flags are just one part of a broader best practice called **app configuration**. Hypertune is the first platform built to manage all of your app configuration — not just feature flags. Define flexible, strongly typed schemas to power complex use cases like AI configuration, in-app content, pricing, and more — all from a single, unified system.

**Optimize** — Once your your app configuration lives in Hypertune, you can optimize it in real time — without code changes or redeploys. Run A/B/n and multivariate tests with statistically significant results, or let AI loops automatically tune and personalize your app for every user.

**Analyze** — Log analytics events with schema-defined payloads and visualize them with funnels, tables, charts, and dashboards. Run experiment analyses with built-in calculations for confidence intervals, statistical significance, and Bayesian probabilities. Define flexible goal functions for your AI loops.

<figure><img src="https://2048905609-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FWa3rQLiu4JZhBRkiyoKz%2Fuploads%2FniSgI6rx4g5ztJNXUijs%2Fvenn%20(2).png?alt=media&#x26;token=068564a3-959e-4021-984c-27ab5bf643c6" alt=""><figcaption></figcaption></figure>

Putting your app configuration in Hypertune gives product and marketing teams a single control panel to instantly **tweak, tune, and personalize** your app — without waiting on developers. It also lets engineering extract configuration from multiple codebases into a **single source of truth**, and **delegate decisions** to the teams closest to the customer.