# Overview

Analytics lets you log key events from your product or application, and then visualize them in funnels, tables, and charts to understand the behaviour of your users, and the performance of your application, product, and business.

## Problem

Without analytics, you don't understand:

* How users are interacting with your app.
* How your application is performing in terms of cost, latency, and error rates.
* How your product is performing in terms of signup, activation, and conversion rates.
* How your business is performing in terms of revenue.

## Solution

1. Define analytics event types in your Hypertune schema with strongly-typed payloads.
2. Log events from your code with end-to-end type-safety.
3. Create funnels, tables, and charts, to visualize your events.

## Benefits

Understand:

* How users are interacting with your app.
* How your application is performing in terms of cost, latency, and error rates.
* How your product is performing in terms of signup, activation, and conversion rates.
* How your business is performing in terms of revenue.

## ROI

These benefits help teams:

* **Make better and faster product decisions.**
* **Improve key business metrics, e.g. revenue, conversion rates, cost, latency, error rates, etc.**
* **Protect key business metrics from regressions.**
* **Improve reliability for users.**


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